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Company Name:
Approximate Salary:
Per Year
Milwaukee, Wisconsin
United States
Position type:
Full Time
Experience level:
Entry Level
Education level:
Bachelor's Degree

Asset Management Marketing Manager

Looking for a new challenge and opportunity to contribute to a thriving, global financial services firm? If so, consider the Asset Management Marketing Manager position at a #4 ranked Fortune magazine's 100 Best Companies to Work For.

This senior marketing position in Baird's corporate Marketing & Communications department is responsible for the planning, development, and implementation of marketing and communications programs for the firm's Asset Management businesses. This is a comprehensive marketing role which requires an individual with both strategic marketing and program execution skills, and a demonstrated ability to successfully cultivate and manage relationships with senior internal clients, partners, and external marketing services providers. Previous experience in Asset Management marketing required.

As an Asset Management Marketing Manager, you will:
  • Development, prioritization, execution and measurement of annual marketing plans and strategies for Baird's Asset Management business lines. Includes marketing plan development, competitor research, identifying new marketing strategies, and implementing programs (including advertising, email, paid search, social media, sponsorships, videos, webinars) to increase the business' brand awareness and support product growth goals.
  • Oversees and manages ongoing enhancements and updates to the marketing tools for these business lines including pitch-books, brochures, flyers and other communications pieces.
  • Develops and manages the business's digital marketing presence in partnership with Baird's Digital Marketing Services and technology teams. Includes ongoing evaluation and execution of web site enhancements, and paid search, email, and social media campaigns.
  • Works closely with internal and external Public Relations specialists to advance the earned media strategy for the business, its products and Thought Leaders.
  • Identifies and helps plan internal communications programs and strategies to increase the business line's visibility among Baird's 3,400 plus associates.
  • Leads or contributes to multiple weekly and monthly cross-functional meetings designed to keep the marketing plan and related projects on track and aligned with the business line's goals and evolving priorities.
What makes this opportunity great:
  • This is a compelling financial services marketing role which offers an experienced marketer the opportunity to work with Baird's fastest growing business line on their strategic marketing plan while developing and leading the day-to-day implementation of campaigns, programs and tactics to achieve their sales, client communications and branding goals.
  • This role involves direct interface and consulting with the senior leaders and portfolio managers for Baird's two Asset Management business lines, many of whom are nationally recognized leaders in the asset management industry.
  • This role is part of Baird's Corporate Marketing and Communications team, a dynamic group of 45 marketing, PR, digital and creative services professionals.
  • Unique culture that values diverse backgrounds and perspectives while emphasizing teamwork and a strong sense of partnership
  • Support and flexibility to grow and be your best at work, at home, and in the community
What we look for:
  • Bachelor's degree in Business, Marketing or Communications.
  • 15+ years of marketing communications experience with a standalone Asset Manager or an Asset Management division of a bank, broker-dealer, or diversified financial services company.
  • Securities licenses (6 or 7, and 24) strongly recommended.
  • Strong writing and oral communications skills.
  • Superior program development and project management skills and ability to lead the annual marketing planning process for the Asset Management business lines.
  • Ability to work effectively and collaboratively in a cross-functional Marketing & Communications team environment.
  • Demonstrated experience developing and managing relationships with senior internal clients, compliance teams and other stakeholders.
Who we are:
Baird is an employee owned, international wealth management, capital markets, private equity and asset management firm with offices in the United States, Europe and Asia. Established in 1919, Baird has more than $167 billion in client assets and over 3,300 associates serving the needs of individual, corporate, institutional and municipal clients.

Baird has built an environment of trust, respect and teamwork, where associates are our greatest asset. Committed to being a great place to work, Baird ranked No. 4 on Fortune's 100 Best Companies to Work For in 2017, its fourteenth consecutive year on the list. To learn more about Baird's culture, click here.