Brand Manager- Pendleton Whisky

Position Summary

Pendleton Whisky is a premium whisky that celebrates the Western approach to hard work. It was created in one of the most famous and respected rodeos in the world, the Pendleton Round-Up. With a flavor as rich as the tradition that inspired it, this whisky is dedicated to those that work hard and earn it.

As the Brand Manager, you will be tasked with developing and executing strategy, partnerships, content development, and marketing plans that expand our consumer base deeper into the Western ethos and new adjacent passion points.

Role & Responsibilities

• Own a significant portion of the brand strategy, from ideation through execution. Present to all levels of leadership (internally and externally) throughout the year to inspire and intrigue. Cut through the clutter and create buzz to amplify brand presence in the mind of current and new consumers.
• Lead the implementation of the annual marketing plan, including new product launches, advertising, promotions, in-store signage and activations
• Identify new opportunities (experiential marketing, influencers, technology, media partners, etc.) to disrupt and get noticed by consumers within the Whiskey competitive set.
• Collaborate with the Sales & Commercial/Trade teams, co-develop and execute strategies, tactics, and programs. Bring marketing platforms and ideas “through the line” and into retail accounts
• Create and nurture key brand partnerships in adjacent western passion points, leveraging them to create brand resonance and consideration with new consumers
• Develop new line-extensions (new packaging, liquid, etc.) to drive consumer demand
• Develop and implement new creative by briefing and directing creative agencies- including fully integrated consumer campaigns (POS, influencers, digital & social copy)
• Be a lead member of the Inter-agency team (creative, media, packaging, influencer/integration, digital, social, promotion, PR) to develop and execute effective marketing content in alignment with the brand strategy and plan
• Track, analyze, and manage brand health and business performance (Nielsen, NABCA, brand P&L, Brand Health, segmentation)

Key Competencies

• Innovation--Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
• Planning/Organizing--Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Teamwork--Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
• Analytical Thinking--Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
• Initiative--Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.

Key Relationships

• Internal: Public Relations, Trade Marketing/POS, Commercial team, Field sales & Operations & Proximo Affiliates: Canada /EMEA/APAC/Mexico
• External: Agency partners: Advertising, Digital, Social, BTL, PR

Knowledge and Experience

• BS/BA degree in marketing or related field required (MBA a plus)
• Four years plus of brand marketing experience preferably related to the Spirits Industry or FMCG.
• Creative, conceptual and imaginative, yet practical enough to solve day-to-day problems.
• Ability to thrive in an entrepreneurial, fast paced and dynamic environment.
• Digital and social know-how
• Experience with managing budgets, working with creative agencies, developing new packaging and a solid working knowledge of Nielsen.
• Proficient in Excel, PowerPoint and Word

The salary range for this role is a base salary of $105,500 - $140,000 along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.

Proximo is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment based on race, color, sex (including pregnancy), sexual orientation, gender identity or expression, religion, national origin, citizenship status, age, genetic information, physical or mental disability of an otherwise qualified individual, membership or application for membership in a uniformed service, engaging in legally protected activity, or any other characteristic protected under applicable law.