Content Strategist and Copywriter

Content Strategist and Copywriter

UIW Mission


Position Summary
The Content Strategist and Copywriter is responsible for designing and implementing engaging content to inspire action and support UIW's enrollment communications and marketing strategy across several communication channels. The Content Strategist and Copywriter reports to the Assistant Director of Digital Strategy and Marketing.

Essential Functions


Job Duties


Knowledge Skills and Abilities

• Excellent skills for crafting persuasive, results-driven copy that inspires action;
• Excellent editing expertise with strong AP-style guide knowledge;
• Exceptional written and oral communication skills;
• Strong skills in Adobe Creative Suite tools;
• Highly organized and detail-oriented with excellent project management skills and ability to meet deadlines;
• Ability to work both independently and as part of a team with internal stakeholders;
• Ability to work effectively with individuals from diverse communities and cultures;
• Employee shall adhere to all applicable rules and regulations of the University, the Conference, and the NCAA.

Required Education
Bachelor's Degree in Communications, Marketing, Journalism, Public Relations, or related field.

Required Work Experience

• Three (3) years of professional communications and marketing related experience to include creating content across multiple media venues (print, digital, social media);
• Two (2) years of experience with Content Management Systems (CMS) and functional HTML skills;
• Two (2) years of social media management experience for an organization or business.

Preferred Qualifications

• Higher education experience;
• Experience with Salesforce Marketing Cloud or other email vendors;
• Strong understanding of strategic design thinking for effective graphic to deliver a strong message utilizing Adobe Creative Suite tools.

Required Certifications, Licenses or Registrations
Must have a valid drivers license, driving record that is insurable by UIW insurance carrier, and be at least 21 years of age, as required to drive for UIW.

Work Hours
Monday through Friday 8am to 5pm with occasional extended hours to include evenings and weekends as needed to meet departmental goals.

Physical Demands

• Ability to regularly move about campus to attend meetings.
• Ability to regularly move about campus and event venues to develop copy.

Posting Number: AS2109PO
Job Type: Full Time
Job Category: Administrator (exempt)
Desired Start Date: 03/03/2025
Position End Date (if temporary):
Reports To: Assistant Director Digital Strategy and Marketing
Salary: $48,000 - $52,000 Annualized
Open Date: 02/03/2025
Close Date:
Open Until Filled: Yes

Special Instructions to Applicant
N/A.

To apply, visit https://jobs.uiw.edu/postings/28000

UIW is committed to a policy of equal opportunity in employment, without regard to race, color, sex, sexual orientation, citizenship status, national origin, age, marital status, disability, genetic information, gender identity or expression, veteran status, pregnancy, and religion (except in limited circumstances when religious preference is both permitted by law and deemed appropriate as a matter of University policy).jeid-8533776cc202a74f8879ab0ce5e0c004