Director, Restaurant Marketing

As the Director of Restaurant Marketing at Cooper’s Hawk, you will spearhead the development and execution of comprehensive marketing strategies that drive brand awareness, engagement, and revenue growth across our restaurant locations. This pivotal role involves collaborating with various departments to ensure cohesive and effective marketing efforts, from new restaurant openings to ongoing local marketing initiatives. You will leverage data-driven insights to refine strategies, enhance guest experiences, and support business objectives. What You’ll Do:

• Lead the development and execution of high-level marketing strategies that align with Cooper’s Hawk’s brand values and business goals. Oversee the creation and implementation of marketing campaigns, content, and initiatives across all restaurant locations.
• Seek and cultivate new partnerships and alliances to enhance brand visibility, relevance, and revenue. Manage relationships with key partners and vendors to drive local and regional marketing efforts.
• Develop and execute both long-term and short-term communication strategies and media relations plans. Guide and support the marketing planning process across all restaurant locations.
• Oversee and mentor the marketing team, focusing on development and professional growth. Ensure the team is aligned with the overall brand strategy and marketing objectives.
• Utilize internal and external data, research, and analytics to identify opportunities for growth, enhance brand relevancy, and engage guests.
• Design and implement location-based marketing programs and initiatives on an annual basis, including on-site campaigns, events, community outreach, and loyalty programs. Develop and oversee strategic partnerships and promotional opportunities.
• Lead marketing and branding efforts for new restaurant openings, ensuring successful integration with local communities and driving initial traffic and revenue.
• Work closely with Operations, Field Support, Training, IT, and Finance teams to create and implement effective marketing programs and activations. Foster strong relationships with restaurant operators to support marketing initiatives.

 What You’ll Need:  

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 10 years of experience in marketing, with at least 5 years' experience within the restaurant industry. Proven track record in developing and executing successful marketing strategies and managing teams.
• Strong leadership and project management skills, with the ability to manage multiple projects and teams effectively.
• Excellent communication skills, both oral and written.
• Proficiency in leveraging data and analytics to inform decision-making and strategy development.
• Creative thinking with a strategic approach to problem-solving and marketing.
• Strong relationship-building skills and ability to collaborate across departments and with external partners.
• Self-starter with a proactive approach to identifying and addressing marketing opportunities.
• High level of integrity, accountability, and attention to detail.
• Energetic and enthusiastic, with a passion for driving brand success and guest satisfaction.
• Willingness to travel as needed.

Competencies:

• Brand Ambassador
• Communicate Effectively
• Collaborate
• Drive Results
• Create Community
• Plans & Aligns
• Business Acumen
• Drive Engagement

What You’ll Get:    

• Incredible Discounts:
  • Monthly Dining Allowance
  • 50% Dining and Carryout
  • 40% Retail Wine
  • 20% Retail and Private Events
• Monthly Complimentary Wine Tasting for Two 
• Medical, Prescription, Dental, Vision Insurance plus Telemedicine and Wellness Program
• Company Matching 401(k) Retirement Savings Plan
• Flexible Savings Accounts- Health and Dependent Care
• Health Savings Account 
• Long-Term Disability; Voluntary Short-Term Disability
• Basic Life and AD&D Insurance (with option to purchase additional coverage)
• Paid Parental Leave
• Highly Competitive Pay plus Team Member Incentives & Rewards  
• Paid Time Off 
• Access to Team Member Relief Program
• Employee Assistance Program, providing mental health, legal and financial counseling
• "Everyday Benefits" Program to include insurance coverage (pet, life, auto, home/property) and employee discounts on goods and services
• Milestones Recognition Program
• Complimentary Gym Membership in RSC Building
• Hybrid Work Week (3 days in office, 2 days remote, depending on role)

Cooper’s Hawk reviews several factors when establishing compensation. Salaries and hourly wages appearing in a job posting may be published by third parties and may not reflect the salaries or hourly wages offered by Cooper’s Hawk.          Cooper’s Hawk is an equal opportunity employer.  All qualified applicants are considered for employment without regard to the person’s race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Cooper’s Hawk makes reasonable accommodations during all aspects of the employment process, including during the interview process.       The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. The Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.  

About Us

Cooper's Hawk Winery & Restaurants was created with the inspiration of bringing the Napa Valley experience to all of America, by combining an elegant tasting room with a polished casual restaurant and scratch kitchen. Cooper's Hawk wines have won hundreds of awards and are the Official Wines of the Screen Actors Guild® Awards. We are built upon the belief that food and wine hold the power to forge a COMMUNITY, and with the world's largest wine club membership, we are paving the way to democratizing the good life!