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About Pacira&nbsp;&nbsp;&nbsp;&nbsp;Pacira BioSciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for health care practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to providing solutions that address unmet medical needs and improve clinical results.&nbsp;Why work with us?&nbsp;&nbsp; &nbsp; &nbsp;Rarely do you have an opportunity to do work that really matters. What drives us is our mission. What makes us successful are our people.&nbsp; At Pacira, you are part of an inclusive culture that fosters collaboration, growth, and innovative thinking - a place where you can make an impact and help change the standard of care in non-opioid pain management. Be part of our movement, let’s pursue excellence together.&nbsp; &nbsp;&nbsp;Summary:The Senior Director, Portfolio Strategy Marketing will lead the strategic execution of portfolio marketing initiatives and product lifecycle management within our Portfolio Strategy &amp; Market Access Marketing team. This role is responsible for developing and implementing comprehensive strategies that drive the growth and success of Pacira’s portfolio. The ideal candidate will have a strong background in the analysis of market trends and the competitive landscape to identify opportunities for generating value to patients and meeting their needs.&nbsp;Essential Duties &amp; Responsibilities:The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.<ul><li>Contribute to leading portfolio planning processes and executing strategic marketing plans for the product portfolio, aligning with overall business objectives and market opportunities.</li><li>Identify and prioritize portfolio growth opportunities, leveraging market research, competitive analysis, and industry trends.</li><li>Collaborate with cross-functional teams, including Sales, R&amp;D, Medical Affairs, and Market Access, to ensure alignment and integration of portfolio planning and processes.</li><li>Provide portfolio lifecycle management leadership related to opportunity prioritization, line extension development, and new launches.</li><li>Lead the execution of portfolio positioning, branding, and messaging strategies.</li><li>Monitor and analyze portfolio performance, adjusting strategies as needed to optimize market share and profitability.</li><li>Partner with development teams to ensure product development programs align with commercial strategic objectives.</li><li>Build and maintain strong relationships with key stakeholders, including internal teams, healthcare professionals, and external partners.</li><li>Track and report on budget performance, providing insights and recommendations for optimization.</li></ul>Education and Experience:<ul><li>Bachelor’s degree in marketing, or a related field; MBA or advanced degree preferred.</li><li>Minimum of 10 years of experience in pharmaceutical marketing and/or pharmaceutical insights and analytics, with a focus on portfolio strategy.</li><li>Minimum 4 years’ experience in sales or closely related customer facing role preferred.</li><li>Prior experience in orthopedic marketing preferred.</li><li>Prior experience in anesthesia or closely related specialty preferred.</li></ul>Qualifications:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Knowledge, Skills, and Abilities:<ul><li>Proven track record of developing and executing successful marketing strategies for a diverse product portfolio.</li><li>Demonstrated strong customer insights and analytical skills. </li><li>Strong project and process management skills including the ability to manage multiple projects, set priorities and meet deadlines.</li><li>Demonstrate ability to work effectively in complex, rapidly changing environment.</li><li>Excellent oral and written English communications skills.</li><li>Solid financial and business acumen; analytical mindset; demonstrated strong analytical skills.</li><li>Ability to travel up to 50%.</li></ul>Physical Demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The employee is regularly required to travel by automobile as well as by airplane and other forms of public transportation. The employee will be required to move quickly and safely in large convention/conference environments. Work Environment:The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.&nbsp;The work setting is consistent of a typical pharmaceutical office environment with offices and cubicles.Benefits:<ul><li>Medical, Prescription, Dental, Vision Coverage</li><li>Flexible Spending Account &amp; Health Savings Account with Company match</li><li>Employee Assistance Program</li><li>Mental Health Resources</li><li>Disability Coverage</li><li>Life insurance</li><li>Critical Illness and Accident Insurance</li><li>Legal and Identity Theft Protection</li><li>Pet Insurance</li><li>Fertility and Maternity Assistance</li><li>401(k) with company match</li><li>Flexible Time Off (FTO) and 11 paid holidays</li><li>Paid Parental Leave</li></ul>

Pacira Biosciences Inc.

Sr. Director, Portfolio Strategy Marketing

About Pacira&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pacira BioSciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for health care practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to providing solutions that address unmet medical needs and improve clinical results.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Why work with us?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Rarely do you have an opportunity to do work that really matters. What drives us is our mission. What makes us successful are our people.&nbsp; At Pacira, you are part of an inclusive culture that fosters collaboration, growth, and innovative thinking - a place where you can make an impact and help change the standard of care in non-opioid pain management. Be part of our movement, let’s pursue excellence together.&nbsp;&nbsp;Summary: At Pacira BioSciences, we are committed to driving innovation to provide better ways to safely and effectively manage pain. Our in-depth knowledge of the needs of the pain &amp; post-surgical pain market, coupled with our passion for delivering improved patient care, drives our commitment to providing product solutions that address unmet medical needs and improve clinical results. Payers and their employer customers are equally concerned about increasing the quality of the patient experience, improving health outcomes, maintaining sufficient choice, nurturing physician relationships, and operating efficiently. Pacira is dedicated to being strong partners in patient care and strives to ensure payer marketing activities need to respect the sophistication of payer customers and deliver messages that speak directly to their business concerns to ultimately achieve favorable patient access for our products. Pacira BioSciences currently has an opening for a Sr. Director, Market Access Marketing.The Sr. Director, Market Access Marketing is responsible for leading the marketing payer and reimbursement strategy and tactics for the portfolio to ensure Pacira is well positioned to successfully deliver on the corporate vision and mission. The Director will drive the development of the payer and reimbursement marketing strategy and lead tactical execution within a matrix organization.Essential Duties &amp; Responsibilities:The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned.<ul><li>Collaborate on development and pull through of the portfolio market access and reimbursement marketing strategy, campaign and tactics for Pacira BioSciences that address core customer objectives and lead to favorable access across the franchise.</li></ul><ul><li>Provide a comprehensive perspective of the US Managed Markets to Commercial functions, Clinical and Medical Affairs and Legal teams to support and guide the process for further defining the corporate value strategy for the US market. </li></ul><ul><li>Define clinical/economic outcome requirements for payer strategy</li><li>Partner cross functionally to develop relevant and credible HEOR messaging </li></ul><ul><li>Develop robust commercial payer and self-insured employer messaging and materials to communicate the portfolio’s value proposition and the benefits of patient access to non-opioid interventions to manage acute pain. </li></ul><ul><li>Develop reimbursement resources to support field sales engagement with key stakeholders including clinicians, administrators, and billers</li><li>Support regional payer determinations for field sales “pull-through.”</li><li>Build and manage campaigns to communicate favorable reimbursement status through a mix of media and educational initiatives.</li><li>Serve as a liaison between field teams and Access Marketing</li><li>Identify new opportunities, set objectives, strategies and resources needed to achieve financial and strategic goals.</li><li>Establish metrics to track progress, identify areas of growth, and quantify impact.</li><li>Build and implement innovative tools which would include personal and non-personal solutions to enhance customer engagement and product access.</li><li>Track and manage budgets, forecasts, and assumptions.</li><li>Understand key pain management market trends and changes in health care delivery to develop market insights critical to value and access strategy and communication.</li></ul>Supervisory Responsibilities:This position may have supervisory responsibilities.Interaction:The incumbent will work closely with the Marketing, Medical, Payer, Sales, and other internal groups.Education and Experience:<ul><li>Bachelor’s degree from accredited college or university, MBA strongly preferred.</li><li>Minimum 8 years’ experience progressive responsibility in sales and/or marketing for hospital pharmaceutical or medical device.</li><li>Minimum 5 years of in line brand management experience in pharmaceutical or medical device marketing including extensive experience in progressive roles related to market access, value, pricing, reimbursement, patient access as well as operational budget management.</li><li>Significant experience in senior management roles with a preference for at least 5 years in a Senior Market Access and Value Leadership position.</li></ul>Knowledge, Skills, and Abilities:<ul><li>Substantial Product Launch Market Access experience including strategy development, field sales engagement and hands-on support.</li><li>Proven track record of identifying product advantages and market requirements turning them into impactful value propositions and value stories to payers and health systems.</li><li>Strong strategic thinking skills, ability to scenario plan, craft strategic options and creative problem solving beyond the scope of the traditional industry frameworks and practices</li><li>Organizational savvy, able to navigate successfully across business structures and cultures to achieve exceptional results</li><li>Proven ability to lead others, drive execution, and build alignment within teams and across functional areas.</li><li>Strong project and process management skills including the ability to manage multiple projects, set priorities and meet deadlines.</li><li>Proven track record of measurable success in developing and executing marketing plans in the pharmaceutical or medical device industry.</li><li>Demonstrate ability to work effectively in complex, rapidly changing environment.</li><li>Excellent oral and written English communications skills.</li><li>Excellent platform skills: ability to deliver complex, clinical information to diverse populations.</li><li>Proven team player with ability to navigate and collaborate cross functionally; able to influence those over whom there is no immediate supervisory capacity to achieve objectives. </li><li>Solid financial and business acumen; analytical mindset.</li><li>Ability to travel approximately 40%.</li></ul>Physical Demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The employee is regularly required to travel by automobile as well as by airplane and other forms of public transportation. The employee will be required to move quickly and safely in large convention/conference environments. Work Environment:The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.&nbsp;The work setting is consistent of a typical pharmaceutical office environment with offices and cubiclesBenefits:<ul><li>Medical, Prescription, Dental, Vision Coverage</li><li>Flexible Spending Account &amp; Health Savings Account with Company match</li><li>Employee Assistance Program</li><li>Mental Health Resources</li><li>Disability Coverage</li><li>Life insurance</li><li>Critical Illness and Accident Insurance</li><li>Legal and Identity Theft Protection</li><li>Pet Insurance</li><li>Fertility and Maternity Assistance</li><li>401(k) with company match</li><li>Flexible Time Off (FTO) and 11 paid holidays</li><li>Paid Parental Leave</li></ul>

Sr. Director, Market Access Marketing

Job DescriptionJoin the Clean Energy Revolution &nbsp;Become a Product Management Advisor – Marketing Automation at Southern California Edison (SCE) and build a better tomorrow. In this job, you’ll be a part of the team that is redefining the way SCE markets its programs and services to all business and residential customer segments to drive more efficient marketing outcomes and improve the overall service experience for SCE customers. You’ll accomplish this by leading cross-functional teams comprised of members from across SCE, as well as external partners, vendors, and stakeholders. Working in collaboration with Product / Program owners, marketing /digital leads to execute the end-to-end project management of marketing automation campaigns, reporting directly to the Senior Manager. You’ll work at both strategic and tactical levels, placing a strong focus on innovation, technology enablement, operations, and performance. This role will require a heavy bias towards the application of digital marketing technology (Martech), showing strength in data literacy.A day in the life - Get ready to think big, work smart and shine bright! &nbsp;<ul><li>Lead the process of gathering requirements for personalization and automation use cases. </li><li>Collaborate with the following: program leads, marketing project managers, digital SCE.com team, IT web development team, customer experience data specialists, third-party marketing vendors, and program implementers to define and streamline data transformation processes required to meet marketing and program goals.&nbsp;</li><li>Lead the end-to-end project coordination including development, QA, delivery and optimization of automated marketing campaigns as part of the broader program marketing and education plans. &nbsp;</li><li>Support the building of marketing performance reports and dashboards via data automation to measure effectiveness. &nbsp;</li></ul>The Essentials &nbsp;<ul><li>Seven to Ten years of experience in email marketing, technical project coordination, solution architecture, or product management. &nbsp;</li><li>Two (2) or more years of Salesforce Marketing Cloud experience or equivalent enterprise-grade multi-channel marketing hub. </li><li>Experience building outstanding marketing automation practices/marketing campaigns which increases engagement with customers. </li><li>Experience designing and testing customer journeys and workflows in support of marketing campaigns/journeys.</li></ul>The Preferred &nbsp;<ul><li>Bachelor’s Degree or higher in Marketing, Business or Technical field.</li><li>Completing high priority initiatives as aligned to marketing automation/MarTech roadmaps.&nbsp;&nbsp;</li></ul>You should know&nbsp;<ul><li>This position’s work mode is hybrid. The employee will report to an SCE facility for a set number of days with the option to work remotely on the remaining days. Unless otherwise noted, employees are required to reside in the state of California. Further details of this work mode will be discussed at the interview stage. &nbsp;The work mode can be changed based on business needs.</li><li>Visit our Candidate Resource page to get meaningful information related to benefits, perks, resources, testing information, hiring process, and more!</li><li>The primary work location for this position is Irwindale, CA. However, the successful candidate may also be asked to work for an extended amount of time at (alternate work location). &nbsp;</li><li>Position will require up to 10% traveling and being out in the field throughout the SCE service territory. &nbsp;</li><li>Relocation does not apply to this position. &nbsp;</li></ul>About Southern California EdisonThe people at SCE don't just keep the lights on. Our mission is so much bigger. We’re fueling the kind of innovation that’s changing an entire industry, and quite possibly the planet. Join us and create a future with cleaner energy, while providing our customers with the safety and reliability they demand. At SCE, you’ll have a chance to grow personally and professionally, making a real impact in Southern California and around the world. &nbsp;At SCE, we celebrate our differences. We are a proud Equal Opportunity Employer and will not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected status. &nbsp;We are committed to ensuring that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation at (833) 343-0727. &nbsp;

Southern California Edison

Product Management Advisor – Marketing Automation [HYBRID]

Job DescriptionJoin the Clean Energy Revolution &nbsp;Become a Marketing and Digital Communications Advisor at Southern California Edison (SCE) and build a better tomorrow. In this job, you’ll be a part of the team that is redefining the way SCE markets its programs and services to all business and residential customer segments to drive more efficient marketing outcomes and improve the overall service experience for SCE customers. You’ll accomplish this by leading cross-functional teams comprised of members from across SCE, as well as external partners, vendors, and stakeholders. Working in collaboration with Product / Program owners, you’ll typically handle a budget of approximately $5-20MM and lead a portfolio of marketing programs reporting directly to the Senior Manager. You’ll work at both strategic and tactical levels, placing a strong focus on innovation, technology enablement, compliance and performance. This role will require a heavy bias towards the application of digital marketing technology (Martech), showing strength in data literacy, and excellent project management.&nbsp; A day in the life - Get ready to think big, work smart and shine bright! &nbsp;<ul><li>Manage Marketing Programs: Lead marketing programs related to Demand Response, ensuring consistent objective achievement, maintaining continuity, and delivering efficient performance. &nbsp;</li><li>Strategic Planning: Formulate and implement comprehensive marketing strategies for Business (B2B) and Residential (B2C) Customers. This includes acquisition, retention, lead generation, automated offer management, integrated campaign management, and multi-channel media through data-driven strategies. &nbsp;</li><li>Technical Skills &amp; Marketing Expertise: Apply a blend of technical skills and marketing expertise to maximize the use of SCE’s Martech stack to implement, monitor, and optimize automated marketing campaigns. </li><li>Customer Experience: Recommend and implement improvements to the digital customer experience to ensure customer adoption of programs and services. &nbsp;</li><li>Performance Metrics: Develop and track performance metrics to measure the success of marketing and digital plans while clearly demonstrating return on investment. &nbsp;</li><li>Project Management: Execute and manage projects using both vendors and in-house staff, demonstrating a hands-on approach when necessary. &nbsp;</li><li>Regulatory Navigation: Actively navigate a complex regulatory environment, collaborating with the California Public Utility Commission and other state utilities in California to implement statewide programs and mandates. &nbsp;</li></ul>The Essentials &nbsp;<ul><li>Seven to Ten years of experience in marketing strategic planning, direct response marketing (all channels), database marketing or project coordination in the Marketing, Advertising or Communications. </li><li>Experience implementing automated offer management using Salesforce Marketing Cloud or equivalent enterprise-grade multi-channel marketing hub. </li><li>Vendor management experience. &nbsp;</li><li>Experience with multi-channel marketing strategy and planning. (media, banner, radio, etc) driven by sophisticated analytics and data modeling.</li></ul>The Preferred &nbsp;<ul><li>Bachelor’s Degree or higher in Marketing, Business, Communications or related field. </li><li>Utility or other highly regulated industry experience. &nbsp;</li><li>Experience with enterprise marketing software – Salesforce Marketing Cloud, HubSpot, Marketo, Adobe Exp. or Cloud. </li><li>Ability to work independently and in fast paced environment&nbsp;</li></ul>You should know&nbsp;<ul><li>This position’s work mode is hybrid. The employee will report to an SCE facility for a set number of days with the option to work remotely on the remaining days. Unless otherwise noted, employees are required to reside in the state of California. Further details of this work mode will be discussed at the interview stage. &nbsp;The work mode can be changed based on business needs.</li><li>Visit our Candidate Resource page to get meaningful information related to benefits, perks, resources, testing information, hiring process, and more!&nbsp;</li><li>The primary work location for this position is Irwindale, CA. However, the successful candidate may also be asked to work for an extended amount of time at (alternate work location). &nbsp;</li><li>Position will require up to 10% traveling and being out in the field throughout the SCE service territory. &nbsp;</li><li>Relocation does not apply to this position. &nbsp;</li></ul>About Southern California Edison &nbsp;The people at SCE don't just keep the lights on. Our mission is so much bigger. We’re fueling the kind of innovation that’s changing an entire industry, and quite possibly the planet. Join us and create a future with cleaner energy, while providing our customers with the safety and reliability they demand. At SCE, you’ll have a chance to grow personally and professionally, making a real impact in Southern California and around the world. &nbsp;At SCE, we celebrate our differences. We are a proud Equal Opportunity Employer and will not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected status. &nbsp;We are committed to ensuring that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation at (833) 343-0727. &nbsp;

Marketing and Digital Communications Advisor [HYBRID]

<h4>Summary of Position</h4>The Manager, Corporate &amp; Brand Communications is responsible for supporting the department across its various areas of oversight – corporate and internal communications, government relations, diversity initiatives and brand initiatives and communications. The Manager will be responsible for aligning with the department’s Vice President on prioritization of their work to support the overall business objectives of the department. Responsibilities also include contributing to departmental management and carrying out the functional job tasks associated with the department’s business purpose commensurate with the following responsibilities:<h4>Responsibilities</h4><ul><li>Write and edit written correspondence and materials including corporate press materials and press releases&nbsp;</li><li>Handle and support in correspondence with Press, Industry partners, Congressional offices for events or other business needs</li><li>Manage and communicate corporate communications announcements/timing to key stakeholders</li><li>Manage logistics and gather key materials for company’s employee meetings</li><li>Manage and help execute internal and external events including post-event activities</li><li>Write and edit bespoke newsletter entries as needed</li><li>Write, coordinate and support department in making press announcements</li><li>Identify pitch angles and help draft media pitches</li><li>Maintain updated editorial calendars and contributes to pitch angle ideas</li><li>Identify press-worthy soundbites from various panels and events</li><li>Regularly identify new press targets and provide research on relevant press coverage or information as needed</li><li>Manage internal and external communications including with all cross-functional partners, talent/talent reps, partners, among others</li><li>Collaborate with internal stakeholders on DEIA related efforts</li><li>Monitor, identify, research and draft submissions for appropriate industry awards for company and/or senior executives</li><li>Update executive bios as needed&nbsp;</li><li>Manage coordination with third-party orgs for resource cards</li><li>Manage in creating briefing documents for press interviews</li><li>Help manage executive photo shoots and media training</li><li>Liaise with department’s communications agency</li><li>Support in processing invoices for payment and corresponds with vendors as needed</li><li>Partner with HR in leading employee events</li><li>Other job duties as assigned to contribute to achieving the department’s business objectives</li></ul><h4>Qualifications and Skills</h4><ul><li>4+ years of experience in a consumer or business-oriented communications environment; or equivalent combination of education and experience</li><li>Strong computer skills including Internet, Outlook, Microsoft Office (Word, Excel, PowerPoint)&nbsp;</li><li>Excellent organization, time and project management skills&nbsp;</li><li>Strong research ability and experience</li><li>Possess ability to juggle multiple projects simultaneously and prioritize</li><li>Great attention to details&nbsp;</li><li>Familiarity with tools such as Airtable, Canva, etc.</li><li>Exceptional written, verbal and interpersonal communication skills with the capacity to communicate via text/messenger&nbsp;</li><li>Self-starter with the ability to prioritize and work proactively in a fast paced, high volume, creative and deadline-oriented environment with the ability to react with appropriate levels of urgency to situations and events that require quick response or turnaround</li><li>Experience working with high-level executives and maintaining the utmost of integrity and discretion in handling confidential information and dealing with professionals inside and outside the company</li><li>A passion for entertainment industry</li></ul><h4>Nice to Haves</h4><ul><li>Bachelor’s degree in Public Relations or similar discipline is preferred</li></ul><h4>About STARZ</h4>STARZ (<a href="http://www.starz.com" target="_blank">www.starz.com</a>), a Lionsgate company, is a leading media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. STARZ is available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.<h4>Compensation</h4><ul><li>Full Coverage – Medical, Vision, and Dental</li><li>Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day</li><li>401(k) company matching</li><li>Tuition Reimbursement (up to graduate degree)</li></ul><h4>Compensation</h4>$85,000 - $95,000<h4>EEO Statement</h4>Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law. &nbsp;

STARZ

Manager, Corporate & Brand Communications

SummaryReporting to the Co-President, Business Operations in a multi-faceted, multi-location academic and administration setting, the Vice President, Marketing is responsible for the short-/long-range marketing and strategic planning that includes direct and on-line marketing for new services, programs, and communications for expansion and growth. Drives the design and implementation of a strategic marketing strategy that creates a first impression that is second to none for multiple constituencies including but not limited to prospective students, the current student body, alumni clinical partners, regulators, banking partners and graduate employers. Facilitates client development through marketing initiatives that will drive both American Career College and West Coast University’s efforts to be a visionary leader in its emerging market and revenue goals by acquiring and developing new customers through overall marketing, direct and online marketing initiatives, measuring and communicating results, acquiring new customers to help develop and launch new products, attracting new leads, brand/image management, optimizing search engine capabilities, establishing a segmentation strategy to increase the effectiveness of the online marketing efforts.&nbsp;Essential Job Functions and Responsibilities<ul><li>Develop, manage and maintain marketing strategy for brand.</li><li>Create and manage a brand framework that can be leveraged in multiple regions in the US.&nbsp; This includes consistent equity measure and relevant brand guidelines.</li><li>Lead the marketing communications content development team within the business.&nbsp; This includes agency relationship management and exploration of unique content development models.</li><li>Leverage the use of data and analytics with a clear understanding of the “full-funnel” marketing model.</li><li>Lead thinking of the management team on evolutions in marketing and how they apply to our organization.</li><li>Create a high performing team that is encouraged in the company and with adequate career progression and succession plans.</li><li>Evolve and diversify the integrated marketing and channel strategy across SEO, paid search, paid social, email marketing, display, retargeting, video to acquire and retain new students.</li><li>Implement a content marketing strategy that drives awareness, differentiation and interest.</li><li>Strategically matches messaging and channel to the various constituents for sustainable positive brand awareness and affinity.</li><li>Assists in implementing a marketing strategy to build the University and College visibility and enrollment as well as create brand awareness.</li><li>Responsible for crafting a clear differentiating strategy to ensure that all marketing campaigns are fully integrated (internal/external).</li><li>Supervises a staff and several outsourced contractors and have P&amp;L responsibility with direct reports.</li><li>Manages direct responsibility for the media budget that drives first-time student enrollments.</li><li>Leads the organization’s overall marketing, branding, and advertising and work closely with communications to increase awareness and student enrollment through optimizing digital marketing and social media.</li><li>Targets appropriate student demographics and channels while utilizing metrics to evaluate the effectiveness of marketing programs and take on-going corrective actions as needed to reach /stretch objectives.</li><li>Creates content that will attract potential students on new products/features and engage them in innovative ways to drive awareness via digital media and appropriate legacy media channels.</li><li>Collaborates with Admissions, Communications, and Operations to develop and direct the implementation of marketing strategies and achieve increased market share objectives.</li><li>Responsible for evaluating and improving ROI of all marketing campaigns through continual testing to beat standards and accountable for performance metrics. Implement controls to manage efficient COA and to generate student interest resulting in increased student admissions.</li><li>Manages external advertising and direct response agencies to drive student enrollments, while maintaining a positive image for the University and College. Optimizing CRM systems will be critical to success.</li><li>Serves as the primary media strategist to leverage the University and College’s existing marketing efforts in direct response advertising including Social Media, online advertising, TV, radio, direct mail, and print by creating a multi-channel integrated expansion from traditional and online media to social networking outlets.</li><li>Establishes a marketing strategy to increase the effectiveness of the online marketing efforts. To develop and execute an online student acquisition plan designed to maximize web site traffic and enrollment demand that includes paid and natural search, social media, affiliate programs, partnership, marketing/content integration programs, email marketing acquisition and retention programs.</li><li>Continually assesses University and College’s marketplace, the alignment of its mission and programs with market interests, and the effectiveness of its media and messages.</li><li>Represents the Company externally to media, regulatory agencies, funding agencies, and the general public as appropriate.</li><li>Reviews workload and analyzes staffing requirements.&nbsp; Interviews, selects, trains, counsels, and evaluates staff to ensure effective support.&nbsp; Reviews the efforts of staff and provides direction where needed, ensuring timely completing in accordance with objectives.</li><li>Works closely with Corporate Management staff, attends meetings, provides reports and/or information as needed.</li><li>Participates in professional development and organizations in order to maintain an understanding of current ideas, research and practices, attends meetings, workshops and seminars to enrich personal growth, knowledge and skill in management development.</li><li>Maintains professional appearance for position and serves as a role model, leader and mentor to the campus community.</li><li>Adheres to Company policies and procedures and provides leadership to all staff through guidance and example.</li><li>Conducts job responsibilities in accordance with the standards set out in the Company’s Code of Ethical Conduct, Compliance Agreement, Sexual Harassment Policy or any of its policies and procedures, applicable federal and states laws, and applicable professional standards.</li><li>Maintains regular and timely attendance, reports to work as scheduled and assures time worked and/or time-off is recorded properly.</li><li>Maintains established department policies, procedures and attends in-services and other required meetings.</li><li>Maintains confidentiality of all student, associate, and/or company information as required.</li><li>Exercises care, proper use and maintenance of department equipment and supplies and identifies unsafe conditions and makes appropriate adjustments.</li><li>Maintains order, cleanliness and safety at work.</li><li>May perform other duties as assigned.</li></ul>Education<ul><li>Bachelor degree in sales, marketing, business, communications or a related field required.</li><li>Master’s degree in sales, marketing, business, communications or a related field preferred.</li><li>Experience in higher education in either a not-for-profit or for-profit organization is a plus.</li></ul>Required Knowledge/Experience<ul><li>The successful candidate must have ten or more years’ experience with most recent experience in a senior level position managing the marketing department with P&amp;L responsibility. Must have experience recruiting and managing internal staff as well as external vendors such as agencies. Must have recent experience in digital marketing.</li><li>Previous experience in Higher Education preferred.</li><li>Proven ability to lead various marketing functions, including content marketing, SEM, SEO, email marketing, retargeting, paid social media, mobile and display.</li><li>Must have demonstrated experience creating successful online strategy and direct response marketing and advertising with demonstrated ability to innovate, increase lead generation and conversion, and deliver measurable bottom-line results.</li><li>Must have excellent written, editing and oral communication skills, particularly with the ability to persuade, both verbally and in writing. Outstanding interpersonal skills, including independent judgment and the ability to relate well to administrators, board members, faculty, staff, students, and the media in multiple locations is important.</li><li>Must be performance-driven and have exceptional analytical skills.&nbsp; Strong analytics foundation with the ability to drive data-based decision making.</li><li>Strong financial acumen with proven planning, forecasting, and budgeting skills.</li><li>Superior leadership skills including team leadership, thought leadership, problem solving and collaboration.</li><li>Experience leading and managing agency partners.</li><li>Exceptional cross functional management and project management skills and experience.</li><li>Highly organized and detail oriented with ability to maintain flexibility.</li><li>Demonstrated ability to innovate, increase lead generation and conversion, and deliver bottom-line results.</li><li>Knowledge of state, federal and local laws/regulations relating to programs, governmental compliance and other regulatory standards such as Title IV, ACICS, WSCUC, and other accreditation standards.&nbsp;</li></ul>#HEJ #LI-MP1&nbsp;&nbsp;&nbsp;&nbsp;

16 Marketing / Communications / PR Jobs in California