Assistant Director for Marketing

30-Aug-2024

Assistant Director for Marketing

Harvard School of Dental Medicine

66727BR

Job Summary

The Assistant Director for Marketing will lead the marketing efforts for Harvard School of Dental Medicine programs and business units with a primary focus on reaching audiences interested in HSDM’s educational programs and clinical care services. In collaboration with key stakeholders, the incumbent will analyze marketing needs and opportunities, and establish marketing and promotional strategies that attract new audiences and interest in programs and services. They will lead the work in setting schoolwide branding standards and style guides to create consistent and effective print and digital marketing materials, ad campaigns, webpages, and multimedia assets. The incumbent will evaluate and employ tools to enhance marketing efforts and customer acquisition and retention, including customer database management tools to facilitate greater communication and efficiency.

Position Description

• Assesses the marketing and promotional needs of HSDM’s programs and business units, their position in the marketplace, and key growth opportunities.
• Conducts and oversees a brand analysis, the establishment of key “brand pillars” and themes that resonate with HSDM audiences to guide positioning statements and messaging, aligning HSDM branding and sub-branding as appropriate.
• Serves as a project manager overseeing marketing projects from initiation to completion, working with external vendors such as design firms, printers, and video production representatives as needed and delivering a wide variety of communications products including promotional videos, email newsletters, paid social media, and print collateral.
• Creates and implements a style guide and templates for marketing materials to drive a unified look/feel/brand that is aligned with Harvard and HSDM brand standards and trademark policies.
• Contributes to copyrighting and promotional positioning for market materials.
• Analyzes use of webpages for ease of transactional use/conversions, monitors website traffic and user data, employs SEO and SEM to grow audience share. 
• Collaborates with the Assistant Director of Communications and Digital Content to create digital and social media campaigns designed to attract new visitors to the website and educational and clinical care offerings. Sets content strategy for paid promotions. 
• Establishes and enhances use of existing email database using CRM tool to professionalize and track communications to key audiences.
• Monitors progress and trends, issues quarterly reports on marketing performance, advertising ROI and conversation rate.
• Makes recommendations to business unit stakeholders for advertising campaigns, creative design, and program-specific budget allocations.
• Manages project timelines and communicates with stakeholders regarding promotional requirements, status, and deadlines to ensure associated projects meet internal deadlines and budgets.
• Contributes to the mission and vision of HSDM and models the School’s core values in all facets of the work. 
• Performs other related duties as assigned or requested.

Basic Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• At least 5 years of relevant, professional experience.
• Experience managing paid digital and print advertising campaigns with a focus on increasing product awareness and generating engagement.
• In addition to your CV, please include a cover letter with your application.

Additional Qualifications and Skills

• Exceptional interpersonal and project management skills, and a proven record of working collaboratively with a wide range of constituents.
• Strong writing, communication, and interpersonal skills.
• Ability to think strategically and act tactically.
• Exceptional attention to detail.
• Familiarity and experience working in Adobe Creative Suite, Canva, and website platforms.
• Strong analytical skills and proficiency in data-driven decision making.
• Knowledgeable in best practices for online content consumption, content strategy, and website usability.
• Understanding of digital accessibility compliance.
• Expertise developing strategic approaches to gathering website analytics, tracking, and tagging for marketing campaigns and business intelligence/data gathering.
• Experience using SEO to drive traffic to websites for marketing efforts.
• Experience investigating and deploying email databases and systems.
• Ability to successfully pass a comprehensive background check at hire.

Physical Requirements

In a typical office setting

May be required to sit and/or stand for long periods of time. 

Working Conditions

The health of our workforce is a priority for Harvard University. With that in mind, we strongly encourage all employees to be up-to-date on CDC-recommended vaccines.

Additional Information

Harvard School of Dental Medicine cannot offer visa support or work permission for this opportunity. 
 

In addition to your CV, please include a cover letter with your application.
 

Commitment to Equity, Diversity, Inclusion, and Belonging:  We are dedicated to being a community within which self-respect and mutual respect are understood and practiced, HSDM believes that compassion, fairness, and trust are fundamental values that enable our individual and collective well-being. We recognize the diversity of individuals within the community to be an essential ingredient to an inspiring, vigorous, and exciting culture. And we recognize that ethics and integrity provide the framework for all our efforts.  HSDM Mission, Vision, and Core Values 

Work Format Details

This is a hybrid position that is based in Massachusetts. Additional details will be discussed during the interview process. All remote work must be performed within one of the Harvard Registered Payroll States, which currently includes Massachusetts, Connecticut, Maine, New Hampshire, Rhode Island, Vermont, Georgia, Illinois, Maryland, New Jersey, New York, Virginia, Washington, and California (CA for exempt positions only). Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.

Benefits

We invite you to visit Harvard's Total Rewards website (https://hr.harvard.edu/totalrewards) to learn more about our outstanding benefits package, which may include:

• Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
• Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
• Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
• Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
• Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
• Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
• Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
• Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
• Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.

Job Function

Communications

Department Office Location

USA - MA - Boston

Job Code

CM0757 Marketing/Sales Mgmt I

Work Format

Hybrid (partially on-site, partially remote)

Sub-Unit

------------

Salary Grade

057

Department

Office of Communications

Annual Salary Range

$85,000 - $97,000

Union

00 - Non Union, Exempt or Temporary

Time Status

Full-time

Pre-Employment Screening

CORI, Criminal, Employment, Identity

Schedule

Full-time, M-F | Boston/Longwood
 

Commitment to Equity, Diversity, Inclusion, and Belonging

Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.

EEO Statement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.

LinkedIn Recruiter Tag (for internal use only)

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