Brand Marketing Specialist

Want to love your job? We’re hiring at the Texas Roadhouse Support Center! Flexibility, teamwork, and fun are some of the reasons our employees are proud to be Roadies. Apply today and join our team!

We offer a comprehensive total rewards package on the first day of the month following 31 days of employment to Support Center Employees that meet our benefit eligibility requirements. The total rewards package includes, but is not limited to, the following:
•A choice of medical plans that are best in class
•Dental and Vision Insurance
•Paid Vacation, Parental, Donor, Bereavement and 100% Paid Maternity Leave
•Adoption Assistance
•Short-Term and Long-Term Disability
•Life, Accident and Critical Illness Insurance
•Identity Theft Protection
•Employee Assistance Program
•Business Travel Insurance
•401(k) Retirement Plan
•Flexible Spending Accounts
•Tuition Reimbursements up to $5,250 per year
•Quarterly Restricted Stock Units Program
•Annual holiday bonus

We also offer a variety of services for our Support Center employees! Car detailing and oil changes in the parking lot, on site haircuts, workout gym with personal trainers, spray tans, dry cleaning delivery service, chair massages just to name a few! We also have a Registered Nurse in the building to help with our wellness initiatives and keep us healthy. Willie’s Joynt is our full-service café that serves breakfast and lunch and prepares delicious TO GO meals. We love taking care of our Roadie family and making our company a LEGENDARY place to work! As our founder, Kent Taylor once said, “We are a people company that just happens to serve steaks.” Check us out, you won’t be disappointed!

Position Overview

The Brand Loyalty team leads the development of marketing programs across all digital touchpoints, including web, email, SMS, social media, mobile apps, and more! We are looking for a Brand Marketing Specialist I to create content and aid in copywriting efforts across all Texas Roadhouse (TXRH) brands.

This role is responsible for conducting market research, meticulously curating, and refreshing content across digital platforms, devising, and implementing both local and national promotional strategies, facilitating communication between field and support teams, and delivering comprehensive KPIs and ROI assessments for all campaigns.

The ideal candidate for this position is someone who loves content creation, has an eye for detail, and thrives on collaborating with others. The candidate must be able to think of creative ways to tell stories online. They will also need experience working with diverse backgrounds and groups and must have the ability to get buy-in on ideas that other people might think are crazy!

Responsibilities

• Develop and collaborate on compelling content strategies tailored to each brand's unique identity and target audience
• Craft engaging copy for digital campaigns (websites, mobile app tiles, in-store digital touchpoints, etc..) and marketing programs (unified promotions, key operations initiatives, etc.) , ensuring messaging aligns with brand voice and business objectives
• Monitor and analyze the performance of digital content using analytics tools to optimize strategies and maximize results
• Work closely with cross-functional teams, including operations, graphic design, sponsorships, legal, and guest relations, to create cohesive content and maintain consistency across all channels and brands
• Stay updated on industry trends and best practices in digital marketing and content creation, incorporating innovative approaches into our strategies

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Qualifications

• Bachelor’s Degree required, preferably in Advertising, Marketing, Communications or similar
• Minimum 4 year in digital marketing or similar role. Experience with content creation and copy writing in digital advertising channels
• Proficient in Outlook, Microsoft Office, Adobe products (especially Photoshop and Illustrator), and have strong typography skills

This job description includes essential functions and basic duties and is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as appropriate. This document is not a contract of employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate. We as a company do not provide sponsorship for employment-based visas.

We are proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, gender, pregnancy, gender identity, disability, veteran status, sexual orientation, citizenship, national origin, or any other legally protected status. We encourage and welcome all applicants to apply.