AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.
So what do you say? Are you ready to be part of something big?
Organizational Relationships:
The Manager, Brand will report directly to the Sr. Director, Brand and establish and nurture strong relationships with marketing leads, ensuring seamless collaboration and synergy in implementing brand initiatives. Additionally, this individual will actively engage with cross-functional departments including Operations, HR, and other key stakeholders across the organization.
Job Responsibilities:
• Manage a comprehensive brand strategy aligned with our company's vision, values, and business goals.
• Continually refine and evolve our brand positioning to remain relevant and competitive in the market.
• Define and communicate the brand's purpose, values, and mission to internal and external stakeholders.
• Maintain an understanding of market trends, consumer insights, and competitive landscapes to refine and enhance the brand's positioning.
• Collaborate with cross-functional departments to ensure AutoNation’s business goals are represented and aligned within marketing efforts.
• Facilitate monthly cross-functional planning meetings, ensuring deliverable timelines are met across teams.
• Ensure brand consistency across all platforms.
• Demonstrate and advocate company vision, mission, and values. Adhere to company policies and procedures.
• Manage relationships with agencies, ensuring SLAs and allocated budgets are maximized.
Qualifications:
• Bachelor’s degree in marketing, Business Administration, or a related field. MBA is a plus.
• Proven experience in automotive marketing or related industries, with a focus on marketing strategy development and execution.
• Strong grasp of branding principles, market trends, and consumer behavior.
• Must have experience managing multiple tasks and projects simultaneously, prioritize workload effectively, and thrive in a dynamic and complex environment.
• Demonstrated ability to build and maintain strong relationships with internal and external stakeholders.
• Exceptional communication and presentation skills, both written and verbal. Capable of inspiring and guiding cross-functional teams.
• Experience with market research, competitive analysis, and customer insights to drive product planning and decision-making.
• Strategic thinker with a creative approach to problem-solving.
• Familiarity with automotive industry trends and best practices is preferred.
• Must meet company’s requirements for employment.
Physical Requirements:
• Business travel (up to 30%)
• Standard office environment
Exciting Benefits and Perks Await You:
Competitive compensation and 401k matching
Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide
AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.