Director Digital Marketing

Position Summary

Always on the lookout for what’s next, Proximo Spirits builds brands and invents new products to meet the world’s changing tastes and trends in memorable new ways. Proximo, part of the world’s leading tequila company, is a producer, distributor, importer and marketer of prized spirits in the United States, representing many premium, super-premium and luxury high performing, trusted and engaging consumer brands.

Proximo is seeking an experienced and visionary Digital Marketing Director to lead the strategy, investment, and performance of Proximo’s digital and social media ecosystems across its portfolio of 15 brands. This role will play a central part in driving growth, awareness, and engagement—leading digital content strategy, social media performance, ecommerce and DTC marketing, and loyalty strategies across a constantly evolving digital landscape.

You will oversee the owned digital platforms and their respective agency relationships, manage owned platform and content optimization, and drive forward our brand storytelling and consumer conversion goals alongside the media planning team. You’ll be a digital transformation leader who is motivated to build a high performing team of specialists at the company who will enhance our capabilities, tools, and accelerate business results.

Role & Responsibilities

Responsible for: digital and social media agency investment and performance across all owned channels inc. social media (owned and paid), website, SEO, DTC commerce and CRM

Social Media Leadership

• Define Proximo’s social media strategy across organic platforms for its portfolio of brands, ensuring distinct brand voices and strategic alignment with each brand’s objectives, and the paid media strategy.
• Manage roster of social media agency partners, setting clear KPIs and performance expectations across all platforms
• Define and implement a robust social media performance framework, measuring brand awareness, engagement, reach, and conversions—providing insights and recommendations for continuous improvement.
• Drive always-on content planning and publishing, ensuring regular brand storytelling that resonates with each brand's core consumer and community.
• Expert in influencer marketing and its role and impact across owned and paid channels for the brands
• Collaborate with brand teams and creatives to guide content creation, ensuring platform best practices, channel relevance, and asset performance.
• Partner with Media planning team to drive optimization of paid social strategy across awareness and conversion objectives

Digital Ecosystem Optimization

• Lead the strategy and performance of Proximo’s owned digital platforms including brand websites, SEO, and DTC commerce.
• Develop and manage a content performance optimization strategy to ensure digital storytelling drives consumer engagement and business outcomes.
• Conduct research and analyse multiple types of website data to develop insights around performance and activate the necessary actions to correct/improve/adapt or continue the web journey.
• Oversee CRM strategies that enhance loyalty, customer lifetime value, and digital remarketing efforts.
• Build initiatives to capture and leverage 1P (2P + 3P) data analytics, creative and optimize insights and usage to engage consumers, consistently improve measurements and reporting, identify areas to of growth
• Growth of sales via brand’s DTC enabled websites
• Champion digital transformation across the marketing organization—enhancing how we leverage martech tools, data, and automation to drive growth.
• Champion the latest methodologies, disruptive thinking and digital enablers that can accelerate our consumer data framework and in turn our marketing performance transformation.
• Stay on top of digital and social trends, platform innovation, and consumer behavior shifts to evolve our approach.
• Partner with cross-functional teams (Brand, eCommerce, IT, Media & Analytics) to ensure seamless integration of content, platforms, and campaigns.

Knowledge and Experience

• 10+ years of digital marketing experience, with a strong background in social media strategy, content marketing, and digital channel performance with clear understanding of end-to-end user journey across all channels: search, mobile, media, web, email, social and paid media leading to full conversion.
• Proven track record leading multi-brand digital marketing efforts, ideally within CPG, beverage, or lifestyle categories.
• Deep understanding of social media algorithms, creative best practices, and performance analytics.
• Strong grasp of CRM, SEO, DTC platforms and performance drivers and broader digital ecosystem strategy.
• Demonstrated success in leading digital innovation, team capability building, and technology adoption.
• Highly collaborative, strategic thinker with strong communication and stakeholder management skills.
• Proven results bridging internal teams, external agencies and partners, a team-oriented player that thrives in a collaborative environment
• Ability to translate marketing and commercial objectives, and use insights to drive value, competitive advantage and build brand equity

Key Competencies

• Strategic Thinking--Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyses market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
• Innovation--Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
• Business Acumen--Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
• Judgment--Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
• Planning --Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Analytical--Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
• Managing Team--Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates' activities; Available to staff; Provides regular performance feedback; Develops subordinates' skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills.

Key Relationships

Internal

• Media Planning
• PR & Influencer
• eCommerce Sales

External

• Agency Partners: Media/Social Media/PR/Influencer

What We Offer

A unique opportunity to shape the digital and social media future of 15 iconic and emerging brands.

• Fast-paced, entrepreneurial environment with national impact.
• Competitive salary and annual performance-based bonuses.
• Full suite of benefits including medical and wellness benefits, 401(k) match, paid time off, and more.

The salary range for this role is a base salary of $161,300 - $210,000. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.

Proximo is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment based on race, color, sex (including pregnancy), sexual orientation, gender identity or expression, religion, national origin, citizenship status, age, genetic information, physical or mental disability of an otherwise qualified individual, membership or application for membership in a uniformed service, engaging in legally protected activity, or any other characteristic protected under applicable law.