Email Marketing Specialist

19-Dec-2024

Email Marketing Specialist

Harvard Graduate School of Education

67557BR

Job Summary

The Email Marketing Specialist serves a critical role in enabling Harvard Graduate School of Education (HGSE) Professional Education (PPE) to reach educators worldwide with evidence-based professional learning programs. HGSE PPE serves more than 16,000 educators annually in early childhood, K-12, and higher education through online, on-campus, and custom professional development programs to improve educators’ leadership and instructional practices.

The Email Marketing Specialist provides end-to-end support for all marketing leads in the department and fulfills the email marketing needs of the entire Marketing Department. This includes building and deploying emails, HTML creation, managing data and lead collection, and offering collaboration and support to ensure seamless execution. Reporting to Programs Marketing Manager, the Email Marketing Specialist ensures that every program in their portfolio benefits from consistent demand generation and enrollment efforts, fully aligned with the HGSE PPE brand and strategic goals.

The ideal candidate will have a strong background in marketing and communications, be a highly collaborative, detail-oriented, and adaptable team member, and demonstrate expertise in product marketing, demand generation, and demand capture. They should also possess hands-on technical skills in email marketing, HTML, project management software, and Google Analytics. A successful Email Marketing Specialist will be an agile project manager and self-starter with a creative and entrepreneurial mindset.

Position Description

• Email Marketing:
  • Build email marketing campaigns using SF Marketing Cloud.
  • Develop email templates and data blocks, ensuring HTML proper coding and visual layout.
  • Work with UTM codes for tracking and reporting email campaign performance.
  • Ensure all email communications, visuals, and copy are aligned with Harvard's branding guidelines.
  • Build and manage data extensions for audience segmentation and targeting.
    
    
• Data & Lead Management:
  • Manage leads from multiple sources, including conferences, social media, and purchased lists.
  • Support the marketing team in organizing and maintaining contacts lead data, ensuring smooth data flow within Salesforce
  • Collaborate with the Engagement and Marketing teams to track lead progression and optimize conversions

Testing & Optimization:

• Perform A/B testing to optimize subject lines, content, visuals, and other email elements.
• Test email templates across different devices and email platforms to ensure consistent performance.
• Analyze email performance metrics (open rates, click-through rates, conversion rates) and provide recommendations for improvement.
• Collaboration & Support:
• Collaborate with the design and content teams to create compelling visuals and copy for email campaigns.
• Provide support for social media and broader marketing campaigns as needed.
• Stay updated on email marketing best practices, trends, and tools to continuously improve campaign effectiveness.

Basic Qualifications

• Minimum 3 years related marketing experience
• Experience developing and managing campaigns, email marketing and HTML email design, copywriting, and project management.
• Any candidate wishing to be considered must supply a cover letter in addition to their resume

Additional Qualifications and Skills

• Outstanding interpersonal, organizational, planning, and time management skills along with experience in project management applications such as AirTable, Asana or other. 
• Demonstrated experience developing and conveying marketing messages that are compelling and effective at capturing attention and accurately present the value proposition of a product
• Strong writing, editing, and proofreading skills
• Experience leveraging multiple marketing channels in a coordinated way
• Experience moving from general concepts to a thoughtful marketing plan aligned and consistent with brand identity and impact model
• Familiarity with inbound marketing, account-based marketing, content marketing fundamentals
• Technical proficiency with current email marketing technology (ie: Salesforce Marketing Cloud, Pardot, Marketo) and use of CRM (prior use of Salesforce and Marketing Cloud and/or Exact Target is strongly desired)
• Technical proficiency with HTML for email, basic understanding of amp script and UTM codes, A/B testing, and reporting analytics (i.e: GA4, Intelligence reports, etc.)
• Passion for, experience in, and familiarity with K-12 or higher education

Working Conditions

This is a hybrid position based in MA. Additional details will be discussed during the interview process. All remote work must be performed within a Harvard Registered Payroll State, currently including MA, CT, ME, NH, RI, VT, GA, IL, MD, NJ, NY, VA, WA, & CA (CA for exempt positions only). Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements before employment.

Additional Information

About Us

HGSE is a diverse community of learners, teachers, and employees passionate about changing the world through education and striving for maximum impact in education. HGSE Human Resources values diversity in all forms and believes that each employee brings diverse experiences and identities to the workplace that make us stronger, encourage innovation, and enhance our collective contributions. We continue to develop and support a workforce that reflects the diversity of those we serve, fosters an environment that allows each individual to belong and bring their best self to work, and creates conditions that empower employees to contribute their full potential to advancing the school's work. 

We do this by:

• Hiring & retaining staff reflecting the diversity of those we serve
• Providing employees opportunities to learn, grow, & be challenged
• Reviewing & ensuring fairness and equity in H.R. practices & policies including but not limited to hiring, promotion, & compensation
• Developing strong relationships and partnerships internal & external to our community to advance diversity & inclusion
• Communicating transparently & respectfully
• Fostering an inclusive, respectful, professional work environment

About the Harvard Graduate School of Education

Many choose to work at HGSE because they believe in our mission and are excited by our vision for the future. We have a reputation as a great place to work for our excellent leadership, and we are a strong community that values diversity. For more information about HGSE, its programs, research, and faculty, please visit www.gse.harvard.edu

Benefits

We invite you to visit Harvard's Total Rewards website (https://hr.harvard.edu/totalrewards) to learn more about our outstanding benefits package, which may include:

• Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
• Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
• Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
• Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
• Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
• Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
• Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
• Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
• Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.

Job Function

General Administration

Department Office Location

USA - MA - Cambridge

Job Code

403040 Coordinator II

Work Format

Hybrid (partially on-site, partially remote)

Sub-Unit

------------

Salary Grade

055

Department

PPE

Union

55 - Hvd Union Cler & Tech Workers

Time Status

Full-time

Pre-Employment Screening

Identity

Commitment to Equity, Diversity, Inclusion, and Belonging

Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.

EEO Statement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.