Manager, Customer Offer Marketing

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

How will you make an impact in this role?

American Express Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. The SME Managed Marketing, Customer Marketing team supports top clients in the Small and Medium Enterprise segment, through both marketing directly to Card Members, and partnering with Account Development and Sales teams to drive spend and help Card Members maximize their Membership. Reporting to the Director of Growth Marketing, the Manager, Managed Customer Offer Marketing will be responsible for leading the next phase of spend offers for US SME Managed customers in partnership with Product, Loyalty Marketing, Analytics Investment & Measurement (AIM), Risk, Governance, Fair Lending, Compliance, Legal, Servicing, Operational Excellence and SME.

The ideal candidate will be a detail-oriented marketer who has a strong understanding of both the needs of Middle Market customers and the needs of Account Development teams. This person will lead the campaign strategy for launching spend offers for our top middle market customers, closely working on the development and execution of offer details and creating and delivering, comprehensive training, client-facing collateral (one pagers and email templates) and internal supporting materials such as an engagement activity calendar to create a cadence for discussion on offer enrollment, encouraging spend, etc.

Key responsibilities:

• Represent US SME Managed Marketing in cross functional working team, developing offer constructs and deployment strategies
• Collaborate with Loyalty Marketing team on direct to customer communication (email, MYCA)
• Design and deliver comprehensive training and supporting materials to maximize engagement and spend during the offer period
• Manage end to end approval process for all materials
• Partner with US SME teams to socialize strategies ahead of launch and lead feedback sessions post launch
• Serve as the subject matter expert post offer launch, providing solutions and guidance for issues and questions
• Identify opportunities to continue to evolve our offer strategy

Minimum Qualifications:

• Excellent project management and organizational skills, including managing multiple priorities, superb attention to detail, meeting timelines and operating effectively under changing conditions
• Natural teammate with strong communication skills and experience gaining alignment up, down and across large cross functional teams
• Ability to articulate strategy and updates in written presentations to leadership. 
• Robust analytical skills, with an interest in identifying relevant trends and using data to inform strategies
• Self-starter who can thrive in a rapidly changing, dynamic environment

Preferred Qualifications

• External perspective and competitive curiosity on offers
• B2B Marketing experience in the financial services industry
• Strong knowledge of the US SME customer base

Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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