Summary of Position
The Manager, Media Strategy and Planning is responsible for assisting in the development and execution of domestic paid media plans for Starz Entertainment (STE), specifically ensuring that all plans meet the objectives of the marketing initiatives and are executed in an efficient and timely manner. This individual will be the lead when it comes to performing regular maintenance on all paid media campaigns. They will need to possess experience in managing multi-tactical media plans across all media channels (TV, Digital, Social, OOH, Print, Audio). This is a fast-paced, multi-faceted position that requires organization, communication, and creativity at a high level.
Responsibilities
- Assist in the development of media and promotion strategies for Originals Programming, Corporate Branding, Affiliate, and Trade initiatives
- Work closely with external media buying agency(s) to ensure the media buys are efficiently executed
- Work with the insights and analysis and programmatic teams to measure and attribute campaign success with business KPIs
- Prepare post-campaign analysis for and present to cross-functional teams and directors
- Develop briefs for social platform partners and manage the RFP process
- Partner with other Starz disciplines (Marketing, PR, Digital Marketing, Direct Response, Research, and Affiliate) to maintain departmental presentations and status reports for all media campaigns
- Represent Starz in the development and maintenance of numerous media vendor relationships in order to provide support to both vendors and agencies in producing effective media executions
- Partial project management needs that oversee the creative communication and documentation of media executions
- Track the financial and contractual flow of media investments. Manage agency performance against campaign objectives, including tracking budgets, savings, make-goods, and credits
- Track data for key learnings and the development of creative recommendations
Qualifications and Skills
- Bachelor’s degree in Communications, Marketing, or equivalent field
- Minimum of 4+ years of solid experience in the field of media (agency and/or client side)
- Proficient in all Microsoft Office applications, Facebook, TikTok, Reddit, Pinterest and Snap Ads Manager
- Preferred experience in media planning and buying in the areas of TV, Digital, Social, OOH, Print, and Audio
- Experience in the streaming, cable, and/or entertainment industry a plus
- Highly organized and strong interpersonal communications skills (written and presentation) will be required
- Must have a strong work ethic, integrity, and good business acumen
About STARZ
STARZ (www.starz.com), a Lionsgate company, is a leading media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. STARZ is available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.
Our Benefits
- Full Coverage – Medical, Vision, and Dental
- Annual discretionary bonus and merit increase
- Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
- 401(k) company matching
- Tuition Reimbursement (up to graduate degree)
Compensation
$85,000 - $95,000
EEO Statement
Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
