Marketing Coordinator

Job Title: Marketing Coordinator

Department: Marketing & Communications

Reports to: Senior Marketing Manager

Job Classification: Non-Exempt (hourly)

SUMMARY:

It is the primary responsibility of the Marketing Coordinator to assist the Visit KC Marketing & Communications team with efforts to create global passion for Kansas City. This position supports a wide range of marketing functions, both international and leisure, including email, advertising, online and media relations. The team member must be highly organized and a proactive multi-tasker willing to work simultaneously on varied diverse projects.

KEY RESPONSIBILITIES:

• Works with marketing and communications team to coordinate day-to-day activities that lead to the completion of projects and tasks
• Curates and compiles content for Visit KC's "Weekender" newsletter, highlighting top weekend events in Kansas City. Build and send the newsletter weekly, ensuring accuracy and collaboration with partners for up-to-date event information
• Builds and distributes member communications, including event invitations, convention alerts, and press releases, ensuring timely and effective communication with Visit KC's members.
• Builds out web pages for new articles, blogs, and other digital content, ensuring proper formatting and alignment with the organization's brand guidelines
• Assists in managing the website content calendar, regularly refreshing key landing pages with relevant content and photography to ensure the site remains engaging and up-to-date
• Supports Visit KC's SEO initiatives by conducting site audits, optimizing content and implementing strategies to enhance search engine visibility
• Assists in maintaining Visit KC's convention and leisure media contact databases and executes monthly earned-media reporting by optimizing media monitoring/clipping services
• Acts as a departmental liaison to the Partnerships & Events team in support of key media partners and their respective campaign assets
• Manages and coordinates photography shoots and budget. Organizes and maintains image library and distributes photos and video footage
• Assists in maintaining organization's CRM and email database to ensure accurate and up-to-date records for sales, leisure and partner contacts
• Executes marketing reports to monitor key performance indicators from internal and external convention sales marketing programs to help educate key stakeholders
• Supplements efforts and assists on in-house digital projects such as sales, hospitality and services toolkits, online booking engine, etc.
• Compiles and maintains departmental and partner reports and communications (including Media Partner tracking, Conventions reporting, MarCom team goals, etc.)
• Assists the public relations and social media teams with the creation and fulfillment of key promotional materials, including press kits, influencer collateral and social media giveaways
• Helps aggregate destination and partner content for use in official Visit KC platforms, including print, digital and social mediums
• Maintains Visit KC's digital pressroom with fresh marketing assets, local imagery and media access registrations
• Coordinates and participates in special projects as requested, including; Big 12, Kansas City Restaurant Week, social media, KC Tap Tour, etc.
• Supports the international trade and tourism department by assisting with site visits, FAMs, workshops, and managing international co-op programs in collaboration with various in-country organizations
• Maintains and updates CRM records for international trade and tourism department, including new account entries, existing account updates, tradeshow notes, and follow-up activities
• Possesses a passion for Kansas City and the greater Kansas City area

CORE COMPETENCIES & SKILLS:

• Communication: Strong verbal and written communication skills; capable of interacting effectively with internal teams and external clients
• Time Management: Ability to manage multiple projects simultaneously and meet deadlines.
• Problem-Solving: Strong analytical skills with a focus on problem-solving and process improvement with minimal supervision
• Attention to Detail: Highly organized with the ability to prioritize and track multiple tasks and details with accuracy
• Interpersonal Skills: Ability to work collaboratively across teams and build positive relationships with clients and colleagues
• Customer Focus: Strong commitment to delivering exceptional service to both internal and
• Adaptability: Ability to adapt to changing and emergent business requirements and objectives
• Proficiency: Microsoft Office, PowerPoint, Photoshop, knowledge of HTML

EDUCATION AND EXPERIENCE:

Bachelor's degree in marketing, communications, advertising or related field preferred; or equivalent combination of education and experience. Internship or one (1) year of experience preferred

WORKING CONDITIONS:

• Primarily office-based with occasional offsite meetings and events.
• Occasional light travel is required for pre-promotional events, team events, and training sessions.

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://visitkc.applicantpro.com/jobs/3531164-296689.html