Marketing Manager

SUMMARY: 

The Marketing Manager will be responsible for planning, executing, analyzing, and optimizing marketing activities across various service lines. The primary goals of this position are to increase awareness, expand/convert interest, and build pipeline. The role will work closely with the regional sales team and go-to-market partners to execute events and demand generation programs. You will strategically create plans with the right marketing mix of activities and best routes to market for the service line and geography. Simultaneously, you will be hands-on to execute those plans, quarter over quarter. You have comprehensive experience in marketing and are excited to join this fast-pace organization to contribute to our continued growth.

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Formulate and implement regional marketing strategies, programs, and campaigns
• Build awareness and ensure consistency in Lexitas brand
• Represent all marketing functions in region, closely coordinating with business unit leaders
• Advocate for your region in the development of corporate marketing plans, assets, and resources
• Develop quarterly plans with regional sales leaders and top partners to build pipeline
• Plan, manage, and execute events in region, including seminars, account-based activities, email campaigns, webinars, and 3rd party events
• Support on-boarding and go-to-market planning with new channel partners
• Participate in quarterly business reviews with business partners to ensure alignment of plans and activities
• Manage pipeline achievement to meet quarterly goals
• Manage regional marketing budget, track activity results, and return on investment.
• Other duties as required.

COMPETENCIES, SKILLS AND ABILITIES:

• Knowledge and experience with modern demand generation and integrated marketing, knowing when to deploy each type of activity for maximum effectiveness
• Extensive experience in adopting and implementing national campaigns at a regional level, with a track record of exceptional achievement in field marketing for B2B companies
• Great communication skills; able to articulate product and solution information in the context of customer problems and business values
• Strategy to execution; must be enthusiastic about developing the plan, but also doing the work to drive results
• Experience with Salesforce.com and marketing automation solutions
• Understanding of service management, integration or enterprise application technologies
• Strong project management skills and ability to perform in fast-paced, high-energy environment
• Travel required, approximately 25% of the time

• Must be a positive team player and be able to communicate with team members.
• Ability to maintain confidential and ethical integrity.
• Strong attention to details, efficient and highly organized.
• Possesses excellent written and communication skills.
• General computer skills (Outlook, Word, Acrobat, Internet Explorer, Windows)
• Ability to work under pressure and have business acumen.
• Ability to multitask, problem solving, and analyze.
• Works well independently and with other department members.
• Ability to positively influence and manage through others.

EDUCATION / EXPERIENCE

• Bachelor’s or master’s degree in marketing or a related field
• 5-10 years relevant marketing experience in high growth service companies
• Demonstrable experience leading and managing field marketing efforts
• Solid knowledge of Pardot and Salesforce including email campaigns, landing pages, nurture tracks, lead scoring, etc.

SUPERVISORY RESPONSIBILITIES: 

The Marketing Manager may oversee Marketing Coordinators as the department and function are built out.  May also assign duties and delegate task to marketing team members as required based on workload and skill set.

LANGUAGE SKILLS

Ability to effectively present information and respond to questions from internal and external customers whose first language is English.

CERTIFICATES, LICENSES, REGISTRATIONS

None

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle or feel objects, type and use mouse; reach with hands and arms; and talk and/or hear. The employee is required to sit for extended periods of time.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee regularly works in an office environment in a clerical environment. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

TRAVEL REQUIREMENTS

This position requires frequent travel.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to the job at any time with or without notice.

AAP/EEO STATEMENT

Lexitas prohibits discrimination based on race, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

EOE Employer/Vet/Disabled 

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Other details

• Pay Type Salary