Marketing Manager

Marketing Manager

The Role

A director of communications strategy blends deep understanding of all channel best practices, targeting strategies, creative insights, emerging technologies, consumer trends and relevant competitive activities to deliver communication plans designed to deliver effective, efficient, and resonant marketing experiences that speak directly to the interest, needs, and values of the audiences we serve. Additionally, as a Communications Strategy Director, you will be responsible for leading and coordinating marketing campaigns, multi-channel initiatives and creative development end-to-end supporting Fidelity’s institutional, intermediary and asset management efforts. This requires a self-starter and leader who thinks strategically and can influence and advance large bodies of work, with an eye on brand alignment, efficiency, quality, and business results. The Director will demonstrate strong collaboration, communication, attention to detail and problem-solving skills. The ideal candidate will have prior marketing communications and/or agency experience as well as a background working with the financial services industry.

This individual will be covering a parental leave supporting the Brand and Enterprise Marketing Product Area. They will be a key player of the cross-functional marketing team, responsible for helping to drive various strategic programs and creative development efforts for our institutional, intermediary and asset management efforts.

The Team

The Comms Strategy team is a newer team and practice within Fidelity’s larger marketing organization. The team blends elements of traditional account management with building strategic communications plans, by channel, to create more targeted, effective marketing efforts that deliver on business objectives and proven value- delivering the highest quality experiences for our customers and prospective customers. At Fidelity, we embrace diversity of thought and experience. Our team thrives on a dedication to innovation which promotes a culture of continuous improvement.

The Expertise and Skills You Bring

Strategic Expertise

• You demonstrate a deep understanding of business strategy and acumen and proven ability to translate that expertise into holistic communication strategies that drive economic value.
• You have experience working in the financial services industry with a strong understanding of the competitive environment, and expertise in navigating the regulatory landscape and compliance requirements for marketing activities.
• You have experience working with creative teams and fostering projects from strategy through concepting, production and delivery.
• You are comfortable partnering with the Product Area team and Business Partners to identify strategic opportunities that will drive project understanding and spark ideation, bringing a valuable perspective on which data or inputs will strengthen the overall approach and relevant artifact.
• You demonstrate initiative, creativity and proactiveness when an established framework needs to be customized to achieve a business goal and brings forward a recommendation or solve.
• You have senior-level experience in business analysis, customer channel behavior insights and marketing to develop communication strategies aligned with and in support of business objectives.

Organizational Influence

• You have outstanding relationship building and influencing skills with an ability to creatively handle differences of opinion and build trust in every interaction
• You demonstrate ownership of comms strategy deliverables and are comfortable translating relevant information to the respective business partners, elaborating on items as needed. You are comfortable enforcing process and allocating tasks/items to team members when appropriate.
• You have proven ability to effectively lead and navigate multiple large initiatives at the same time to drive customer and brand value.
• You are comfortable flexing to a project-management mindset when it is time for the strategy to come to life in the form of marketing assets: ability to manage creative process, influence business partners as the work is socialized, and work with Project Management team and channel partners to stay on time and on budget.
• You have excellent verbal and written communications skills and the ability to effectively structure and deliver presentations, champion recommendations, and influence decisions at all levels of management

Leadership

• You are an authentic leader and culture carrier who inspires creativity and innovation, proactively develops and shares knowledge, and builds a culture of inclusion and continuous learning with a focus on associate growth while encouraging teams to deliver results and impact

Company Overview

At Fidelity, we are passionate about making our financial expertise broadly accessible and effective in helping people live the lives they want! We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associates for their unique perspectives and experiences. For information about working at Fidelity, visit FidelityCareers.com. Fidelity Investments is an equal opportunity employer.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to complete the application or interview process. Please email us at accommodations@fmr.com or call 800-835-5099, prompt 2, option 2 if you would like to request an accommodation.

Company Overview

Fidelity TalentSource is the in-house temporary staffing provider for Fidelity Investments, one of the largest and most diversified global financial services firms in the industry. We welcome individuals from all backgrounds, including technology and customer service, to fill assignments across Fidelity’s U.S.-based regional and investor center locations. If you would like to experience Fidelity’s supportive and collaborative culture while expanding your skill set and developing your professional network, consider a role with Fidelity TalentSource. Apply today at FTSJobs.com(opens in a new tab).
We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.
Fidelity TalentSource will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, please contact our HR team at HR@ ftsjobs.com.

Information about Fidelity Investments

At Fidelity Investments, our customers are at the heart of everything we do. As a privately held company with a rich 75-year history, our mission has remained the same since our founding: to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money. For information about working at Fidelity, visit FidelityCareers.com(opens in a new tab).

Fidelity’s hybrid working model (opens in a new tab)blends the best of both onsite and offsite work experiences. Having the majority of our associates work onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most roles listed as Hybrid will require associates to work onsite all business days of every other week in a Fidelity office. This does not apply to roles listed as Remote or Onsite.

Fidelity Investments and Fidelity TalentSource are equal opportunity employers.