Part-Time UX Copywriter

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

At AutoNation, we're not just interested in keeping up with the times - we're dedicated to leading the charge. We're passionate about innovation and pushing the boundaries of what's possible, all while keeping our customers, coworkers, and communities in the driver’s seat. We believe that together, we can create a brighter future for everyone.

So what do you say? Are you ready to be part of something big?

AutoNation is looking for a part-time UX Copywriter to help shape the voice of our digital experiences. This role will play a crucial part in developing our content strategy and approval process while also handling day-to-day UX and product copywriting needs. You will collaborate closely with UX designers, product managers, and stakeholders to craft clear, engaging, and conversion-driven content that enhances the customer journey.

You will be responsible for shaping the voice and tone of our digital products, crafting user-centered content that enhances usability and aligns with business goals. This role involves developing and maintaining language systems, style guides, and content libraries while collaborating with cross-functional teams to ensure consistency and quality across all touchpoints. The UX Content Designer will lead the creation of content strategies and roadmaps, conduct research and usability testing to inform decisions, and drive innovation in language design. This position requires strong communication and leadership skills to align content efforts with strategic objectives and educate team members on content best practices.

This is a great opportunity for a UX copywriter who enjoys both strategic content planning and hands-on writing, in a fast-paced, customer-focused environment.

Key Responsibilities

· Develop and document a scalable content strategy aligned with AutoNation’s UX and product goals.

· Establish a content approval process to streamline UX and product copy reviews.

· Work with stakeholders to define tone, style, and voice guidelines within the UX ecosystem.

· Write microcopy, UI text, tooltips, error messages, CTAs, product descriptions, and transactional content.

· Ensure copy is clear, engaging, and optimized for conversion while maintaining brand voice.

· Collaborate with UX designers to integrate copy seamlessly into designs and prototypes.

· Develop and maintain language systems, style guides, and content libraries

· Conduct A/B testing on key content elements and iterate based on data insights.

· Work cross-functionally with designers, product managers, marketers, and stakeholders to ensure a consistent content experience.

· Provide guidance on best practices for UX writing and content usability.

Qualifications

· 5+ years of experience in UX writing, product copywriting, or content strategy.

· Proven experience writing for e-commerce, SaaS, or digital products (automotive experience is a plus).

· Strong understanding of conversion-focused copy, usability best practices, and user psychology.

· Strong portfolio showcasing user-centered design writing

· Experience with A/B testing, data-driven content decisions, and iterative content improvements.

· Ability to work independently and manage multiple projects in a part-time capacity.

· Familiarity with design systems, CMS platforms, and collaboration tools like Figma is a plus.

· Experience educating UX team members on content best practices

· Experience leading content strategies and roadmaps

· Strong understanding of language and writing standards and ability to ensure they are met throughout the content creation process

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.