Senior Affiliate Marketing Officer

Job Description and Requirements

RBFCU Assets is seeking a Senior Affiliate Marketing Officer with proven experience in the marketing and communications industry. In this position, this individual will assist with the planning and execution of multiple marketing campaigns and promotions using various channels (i.e., direct mail, online, branch merchandising, social media, etc.) for lead generation and retention purposes. Marketing assistance may include campaign preparation, design project management, campaign launches and reporting.

Essential Functions and Responsibilities:

• Collaborate proactively with affiliate business unit leaders and diverse staff members to ensure that their unique messages, program and products/services are in alignment to meet strategic goals
• Maintain inventory of marketing collateral, promotional items and any other materials related to marketing
• Assist with external vendor relationships, to include design projects and timelines
• Support targeted marketing campaign activities including but not limited to digital and traditional advertising, direct mail, email, event, etc.
• Perform quality assurance, including proofing copy and content; checking for brand compliance; testing digital workflows and forms; and managing the budget
• Support marketing data efforts by researching and requesting audience segmentations, along with campaign performance assessments
• Maintain regulatory compliance for the marketing team's efforts; serve as a resource and liaison with compliance departments.
• May require long days, weekends and travel
• Work along with the Affiliate Marketing Manager, support the CUSO Marketing Team, as needed
• Support the Affiliate Marketing Manager with special duties such as planning and budget strategies

Requirements:

• Bachelors Degree
• Minimum of three years previous job related work experience
• May require long days, weekends and travel
• Demonstrated ability to work under pressure and meet deadlines
• Demonstrated ability to develop and implement successful strategic marketing plans.
• Must have project management skills and ability to manage multiple concurrent tasks.
• Advanced communication skills - both written and oral; detail-oriented.
• Ability to foster and maintain relationships with multiple business units within the organization.
• Skilled in the ability to work with internal and external stakeholders
• Ability to lead to meet and exceed results
• Energetic and skilled in project/task management with a strong attention to detail
• Possess excellent organizational, interpersonal and communication skills in order to traffic and lead each team throughout multiple projects and partner needs
• Posses strong problem solving and critical thinking skills
• Strong ability to manage time, budget and vendor relationships
• Knowledge of Microsoft applications, Adobe software, Google applications and Social Media
• Valid Driver's License

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.