Senior Analyst - Marketing

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

How will you make an impact in this role?

American Express is the leading payment card issuer for small businesses in the United States and supports business owners with a wide range of differentiated products and services to help them run and grow their businesses. The Small Business Loyalty Marketing team within GCS Marketing is responsible for building high impact strategies to engage customers with the core value proposition and features of their Card like spend, lend, MR redemption & benefit engagement.

The Senior Analyst, Lend Engagement Marketing will lead a cohesive marketing strategy to engage Small Business Card Members through targeted marketing channels with relevant lending features and treatments on our Charge and Credit Card Portfolios, including Pay Over Time, Line Increase and Promotional APRs. In this role, the Sr. Analyst will strategize and execute customer marketing campaigns across email and digital channels to increase usage of lending features and drive incremental engagement, collaborating with stakeholders including Product, Analytics, Legal, Compliance, Risk, and other Marketing Teams. Additionally, this person will analyze results and leverage insights to enhance existing customer experiences and campaign performance.

Key Responsibilities:

• Own and enhance lend engagement curriculum, finding opportunities to increase campaign performance
• Collaborate with internal stakeholders and external agencies in developing creative & targeting strategies for marketing campaigns across email and digital channels
• Expand on existing initiatives by leveraging card member research, campaign results, product insights, and capability enhancements.
• Monitor, report and analyze campaign results, providing recommendations to define future campaigns
• Partner with Marketing Operations Analyst in executing campaigns, closely working with Legal and Compliance Teams to ensure that marketing content is compliant

Minimum Qualifications:

• Bachelor’s degree with 2+ years of email and/or digital marketing experience (financial services experience is a plus)
• Excellent project management skills with the ability to manage multiple projects at once, operate autonomously, and prioritize effectively
• Highly collaborative and comfortable in a cross-functional environment with many stakeholders with the ability to influence internal and external partners
• Ability to ideate net-new ideas in enhancing lend engagement curriculum, leveraging expertise from internal stakeholders and external partners
• Demonstrate strategic thought leadership and intellectual curiosity to proactively identify opportunities, anticipate challenges, and provide creative solutions
• Passion for small business customers and card members’ experiences
• Experience managing marketing campaigns from kickoff to launch
• Easily adapts to change with a flexible attitude
• Solution oriented and ability to overcome roadblocks

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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