Senior Manager, Hilton Cobrand Acquisition Marketing

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With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged members across the customer lifecycle.

How will you make an impact in this role?

The Senior Manager, Hilton Cobrand Acquisition Marketing, will be responsible for developing and executing marketing strategies and curriculums to drive new accounts acquired. This candidate will have an opportunity to define what’s next and develop a robust marketing strategy, including targeting, messaging, channel plan across a variety of Hilton cobrand card acquisition channels including Face-to-Face & Paid Channels. This role is ideal for a results-oriented individual and a customer-centric marketer who is comfortable working with external partners while fostering internal relationships.This role is uniquely positioned to leverage a variety of skills including digital analytics, data insights and partner collaboration.

Job Responsibilities:

• Develop and execute strategy for Hilton Consumer cobrand prospect acquisition face-to-face and paid channels in close partnership with Hilton
• Develop a holistic Paid Channel strategy across severalsub-channels (Display, Social, Search & Affiliate)and identify measures of success

• Identify enterprise channel benchmarks and best practices and serve as the point-person across AmexPaid Channel teams to bring the Hilton Acquisition Marketing strategy and vision to life.
• Lead acquisition offer strategy, including test & learn plan, as well as in-campaign performance and post-campaign analysis
• Oversee campaign management activities including execution, forecasting & budget management; optimize campaigns through segmentation, creative and offer testing
• Continuously understand marketing results and key drivers, using insights to inform strategy; share results and key insights with stakeholders and leadership
• Build strong, collaborative relationships with key cross-functional partners such as: Hilton, Product, Legal, Compliance, Risk, Finance, Capabilities and Marketing Channel Partners
• Manage, coach and mentor 2-3 Marketing & Execution Analysts/Sr. Analysts

Minimum Qualifications

• 5-10 years of professional marketing experience; acquisition marketing and/or external partnership marketing experience a plus
• Strong relationship building and partner management experience. You are a person who goes out and proactively collaborates, seeks input and understands others’ goals
• Fast learner who thrives in a dynamic, fast-paced and ever-changing environment with the ability to deliver innovative ideas
• Ability to think strategically and creatively in white space but also can develop and execute solutions that drive meaningful, measurable results
• Analytical thinker with solution-based mindset and ability to leverage data to inform decision-making
• Clear and articulate communicator with the ability to influence and negotiate successfully with both internal and external partners
• A “can do” positive attitude and willingness to pivot in the face of change quickly
• Passionate people leader with a proven interest in coaching and developing others; previous people leadership experience preferred
• Prior experience with Paid channels preferred
• BA/BS Required, MBA preferred

Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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