Sr. Analyst - Paid Media

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With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

Resy is a critical part of American Express’s global dining platform. Our mission is to power the world’s best restaurants, using technology to imagine the future of hospitality.. Our customers discover the amazing world of restaurants thanks to our content-rich website and innovative mobile app. Our diners are insiders, and we love having them at the table.   

Resy sits within the Global Premium Products & Benefits organization. The team is responsible for reimagining hospitality and redefining the way restaurants and diners connect through a single network.

ABOUT THE ROLE:

As the Sr. Analyst, Paid Media, candidates will have the opportunity to strengthen their digital marketing skills, gain external partner management experience, and work with highly collaborative teams across the Resy org, including B2C and B2B marketing teams. You’ll play a key role in driving growth and innovation of Resy’s Paid Media program, supporting the creation & optimization of media strategies and identification of new & emerging opportunities. This role will report to the Manager, Paid Media & Sponsorships.

WHAT YOU’LL DO:

• Provide project management support for end to end media planning process, including strategy development and tactical execution.
• Own compilation and maintenance of ad hoc and recurring performance reporting deliverables.
• Partner with external media agency to implement plan recommendations and optimizations and ensure deliverables are optimally executed.
• Own Paid budget and reconciliation; process invoices and drive ongoing efficiencies in billing process
• Manage creative asset tracker for media partners and recommend creative optimizations based on in-market performance
• Manage audience creation process and approvals, recommending audience pool refinements in partnership with leadership.
• Evaluate new media opportunities regularly, maintaining a backlog of potential activations, and recommending tests as business needs evolve.

Required Qualifications

• Bachelor’s Degree or equivalent experience and 2-3 years industry relevant digital marketing or digital agency experience
• Strong understanding of Paid Media tactics and performance metrics; familiar with implementing campaigns across ATL and BTL channels (i.e., Social, Display, Search, Connected TV, Online Video, Digital Out of Home, etc.)
• Proficiency in analyzing and interpreting data to assess campaign performance; experience with using Adobe Analytics, Google analytics for reporting and insights
• Foundational knowledge of testing experimentation to optimize audience and creative performance
• Experience with managing marketing budgets and ensuring cost-effective ad spend
• Exceptional written and verbal communication skills; ability to work with internal & external partners to implement media campaigns and convey insights and performance metrics to partners
• Ability to stay organized and thrive in a fast-paced environment while maintaining meticulous attention to detail
• Team player with willingness to support projects beyond immediate scope
• Willing to take risks and share fresh perspectives
• Passion for restaurants and the hospitality industry

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

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