Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines – Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy – that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe. Mars United Commerce is seeking a Senior Director, Business & Media Strategy. This person is the driver of connected commerce across retail teams for a specific client or multiple clients, linking all the levers needed to deliver the most efficient and effective business results. This person is the first point of contact for Client Leadership and cross functional leads to be the general steward of the business and to collaborate on business needs that are retail specific, but not retailer specific. Candidates must reside in a commutable distance to one of Mars United Commerce's hub locations: Detroit, Chicago, Cincinnati, New York, Denver, Minneapolis, Bentonville, Dallas, or Nashville.PRIMARY RESPONSIBILITIES:
- Make connections across retail teams, lead Customer leadership asks and key initiatives across all levers in Connected Commerce (Shopper, Retail Media, eCommerce, Trade, National Integration)
- Lead the approach and development of overarching business QBRs, overarching learnings from commerce plans and levers, annual planning and setting of overarching business objectives and KPIs
- Develop strong client relationships across shopper, ecomm, sales and brand teams
- Drive strategic thought leadership, proactively keeping a pulse on retail across all channels and all mediums
- Elevate any staffing/scoping needs to EVP of Customer Development and Business Lead
- Elevate any functional needs/opportunities to Function Leads
- Bachelor’s degree in advertising, marketing, business, or related field
- Minimum of 8 years of ecommerce experience at a retailer, CPG, or marketing or advertising agency
- Must have experience with managing digital shelf content on Amazon.com and Walmart.com
- Strategic thinking in development of shopper marketing programs, ecommerce space and management of the day to day
- Possess an entrepreneurial spirit and be a self-starter with a deep sense of accountability, creativity, resourcefulness, and a desire to collaborate and step in for the good of the team and the agency
- A wealth of industry knowledge including current trends, consumer packaged goods and retailer information, and business philosophies
- Motivational leadership, inspiring the team to deliver top performance every day against assigned business
- Dynamic personality and leadership skills, able to effectively engage and influence a variety of audiences
- Collaborative approach to teamwork and problem-solving
- Sound decision-making skills based in agency, client, and industry knowledge
- Passion for business and dissatisfaction with the status quo – always thinking of ways to improve and grow
- Strong listening skills and attention to detail
- Superior verbal, written, presentation, and interpersonal skills
