Sr. Specialist, After Sales Marketing Strategy & Planning
AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.
So what do you say? Are you ready to be part of something big?
Organizational Relationships:
The Sr. Specialist for After Sales Strategy & Planning directly reports to the Director, After Sales Marketing Strategy & Planning with extensive interaction across the Marketing organization and analytics teams. They will establish and maintain productive relationships with After Sales field and operational teams and other key stakeholders across the organization.
Job Responsibilities:
1. Budget Management:
a. Reconcile, forecast, and track After Sales marketing budget.
b. Advise on strategic shifts in spend by channel to maximize efficiency and ROI.
c. Ensure financial plan adherence and provide insights to support decision-making.
2. Analytics & Reporting:
a. Track ROI by channel and campaign, leveraging analytics tools and custom reporting to identify opportunities for improvement.
b. Develop robust test briefs and reporting systems in collaboration with analytics teams to enhance visibility into existing initiatives, new initiatives, traffic patterns, customer retention, campaign performance, and other key KPIs.
c. Provide insights to support customer lifetime value and cross-sell strategies, driving retention across business lines.
3. Market Research & Insights:
a. Conduct competitive analysis and monitor industry trends to identify opportunities, assess potential challenges, and provide strategic recommendations to inform marketing strategies.
b. Develop actionable insights to identify new opportunities, optimize marketing initiatives, and enhance customer offers.
4. Presentation & Communication:
a. Translate data-driven findings and recommendations into clear, compelling reports for marketing director, and stakeholders at corporate and in the field.
b. Prepare monthly presentations to share insights on KPIs, existing and new marketing initiatives, and market intelligence, for after sales marketing director and after sales marketing manager.
5. Offer Implementation:
a. Manage and enhance the process of implementing offers from field teams and ensuring their accuracy and timely input into systems.
b. Collaborate with marketing channel partners to distribute offers across customer-facing platforms.
6. Champion the company's vision, mission, and values, while adhering to all policies and procedures.
7. Ability to collaborate in a team environment and perform any additional duties as assigned.
Desired Attributes
1. Results-oriented with a focus on delivering high-quality work under tight deadlines in a dynamic environment.
2. Strong attention to detail, critical thinking, adaptability, and a proactive approach to problem-solving.
3. Eagerness to grow within the company, with aspirations for roles in management or marketing channels.
Qualifications:
1. Bachelor’s degree in Marketing, Business, Data Analytics, or a related field preferred.
2. Marketing analytics experience required (3+ years) or a related field.
3. Proficiency in Excel, Analytics tools such as Tableau or Qlik, Google Analytics, and PowerPoint.
4. Strong analytical skills with experience in ROI tracking and forecasting/budgeting.
5. Cross-functional exposure and demonstrated ability to liaise and partner with internal and external departments.
6. Excellent organizational and multitasking abilities to manage tight deadlines and multiple priorities.
7. Exceptional communication and presentation skills, both written and verbal.
8. Familiarity with automotive industry trends and best practices is preferred.
9. Must meet company’s requirements for employment.
Physical Requirements:
1. Business travel (up to 15%)
2. Standard office environment
Next Possible Position:
This role offers a clear growth trajectory from Sr. Specialist to Manager and beyond, with opportunities to transition into various field marketing or channel marketing roles.
Exciting Benefits and Perks Await You:
Competitive compensation and 401k matching
Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide
AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.